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22-26 june: AIMAC 2019 Conference

The 15th International Conference on Arts and Cultural Management AIMAC 2019 shall be hosted by Ca’ Foscari University of Venice, Venezia, Italy from June 23 to June 26, 2019. It will be supported by MACLab Management of Arts and Culture Lab, Department of Management.

Since the first edition in 1991, the AIMAC biennial conference has always provided a unique forum for reflecting on and defining the management of arts and culture today. AIMAC is the oldest and largest association dedicated to the management of arts and culture, and the first to have recognized the importance of professionalizing management in the expanding domain of culture. It was also a pioneer in demonstrating how other sectors could benefit from studying the iconic management laboratory of culture: whether marketing, human resources, strategy and business models, management control or organization of creative processes.

From this point of view, it is no coincidence that the next edition will take place in Venice. The attractiveness of the city, its setting and its unique cultural and heritage challenges will contribute to give the next edition of AIMAC a special shine.

Venice (Venezia) is the centre of a Creative Metropolitan Area where the network of artistic and historical heritage, as well as cultural and scientific competences can give rise to a process of innovation which is by no means easily imitable.

The Creative Metropolitan Area is supported by networks and coordination systems sustaining the communication process among creative people, designers and entrepreneurs, whose work is firmly rooted in this specific geographic context. Empowered by its cultural history and driven by an innovative approach, the city of Venice plays the role of central hub of this enriched context.

The idea that nowadays the cultural dimension plays a fundamental role in the process of creating value, is what drives the 15th AIMAC Conference. Cultural productions and creative activities are increasingly important for the economy and should consequently be taken into account in the decision-making processes aimed at fostering economic growth.

AIMAC, Venice and maclab can be considered as protagonists in the relationship between the cultural productions system and the system of those enterprises that take culture as an opportunity to generate innovation.

The maclab Management of Arts and Culture Lab is the Ca’ Foscari centre where research and teaching activities concerning the management of cultural productions meet. It aims to enhance interdisciplinary links with other research activities both in Italy and abroad, to increase and strengthen communication and collaboration with private and public institutions, and with organizations engaged in policy and social activities, as well as with the subjects involved in cultural development as a social and economic driver of growth.

The maclab and its members will be pleased to put their resources at your disposal and share their resources and enthusiasm to the success of the conference. They will be happy to welcome you in Venice in great numbers.

For more: visit the website of AIMAC 2019